Downey Unified is hard at work every day. Whether it is the teachers, students, staff, or administration, they are a school district unlike any other. When they came to us with the idea of branding, promoting, and consulting for an education initiative that gives students opportunities that live outside of the scope of traditional school systems, we were totally fired up. MADE is champion to students who are interested in following career paths and trades, or who want to earn an education that prepares them for college.
The biggest challenge we faced with this project was coming up with an awesome name and identity that students would identify with and get excited about. When we settled on MADE, it was a confidence unlike any other project we'd done. Why? Because great students aren't born, they're made. Aha!
Every collaboration with DUSD has brought us so much joy, pride, and also a new set of challenges that we attack as a team. MADE is one of the projects that we continue to consult on and are extremely proud to have been involved in. Downey is our home, too. So when we know that our students are getting the best, we believe that they will face the world with all the tools and skills that the 21st Century needs.