A FRESH START
Why would an iconic salon need a revitalization? Following the recent acquisition of a memorable local salon, Elysian needed to breathe new life. We did not want to revisit the salon's original brand, but keeping its context in mind against a modern setting mattered.
Elysian wanted a simple and welcoming design. Their logo needed to connect a male and female audience, since they would be incorporating a barber shop into the space alongside a salon and spa. In this respect, their brand adapted & evolved and the barber logo is a perfect representation of Elysian's workability.